About Us

IdeaData Company Profile

IdeaData is a privately held company with development in Israel and Australia and direct sales and support in the USA, UK, Europe, Israel, and Australia. It has an indirect presence through partner channels in the US, UK, South Africa, Germany, France, Russia, Israel, Hong Kong, Singapore, and Australia. IdeaData offers its solutions to medium and large corporates, ISPs, MSPs, governments, healthcare organizations, BFSI, campuses, and other networking infrastructures.

IdeaData offers its CySight following product comprised of: Network Traffic Analyzer, Machine Learning Anomaly Detection, and AI Diagnostics, DDoS Detection and Threat Intelligence, Compliance Forensics, Peering analysis and Billing, Cloud Analytics and extended Application Stack Predictive AI Baselining analytics.

We operate the business from Israel, Australia, the United States, and the United Kingdom. IdeaData is predominantly channel and partner-focused and where necessary supports customers directly. The company indirectly operates through partners in various regions that include; North America, Central, and South America, Western, Eastern and Central Europe, Asia, Africa, Oceania, and the Caribbean.

We offer high-end integrated network traffic intelligence and granular cybersecurity intelligence solutions to medium and large enterprise customers and service providers. Customers can begin with basic performance congestion Predictive AI Baselining analytics and extend to full data retention compliance for security forensics, Cloud Predictive AI Baselining analytics, and Internet of Things (IoT) visibility, with options for Machine Learning Anomaly Detection, Artificial Intelligence (AI) Diagnostics and Threat Intelligence.

Israel is a powerhouse of cybersecurity and IdeaData leverages the highly skilled 8200 cyber intelligence community that intimately understands the need for granular network intelligence and threat mitigation. The company has continued to invest in network security and application intelligence over the last few years and invests in R&D of innovative flow-based traffic visibility solutions.

IdeaData Vision and Focus – Driving the Evolution of NetFlow/Flow-Based Network Analysis

IdeaData has been a leader in supplying network Predictive AI Baselining analytics solutions for the Enterprise and ISP/Telco marketplace. Even before NetFlow was introduced IdeaData was working with Cisco customers to help them gain detailed visibility into their network traffic. IdeaData leveraged its core competencies in software, database development and networking to pioneer a software application to extract “usage” information from Cisco routers using rudimentary Cisco IOS capabilities.

When NetFlow was introduced, IdeaData already had an advanced understanding of the power and value that this technology could deliver to the network management arena. The vision that networks would rapidly move from “connectivity” to “complexity” and network traffic levels would explode was clear to the development team at IdeaData. A major development project was launched to design a purpose-built NetFlow Analysis solution, CySight, that would scale to collect, store and report on NetFlow data streams at the rates of up to 1 million flows/second, an industry benchmark. Today CySight (built on its original patent-pending technology, DigiToll) delivers the most advanced and scalable NetFlow/Flow-based Analysis solution in the industry.

In 2007 IdeaData was recognized by Cisco Systems as having deployed one of the largest NetFlow Analysis solutions in the world with 1.3 million users across 2600 locations. IdeaData was invited to join the Cisco Technology Development Program and to showcase CySight at Networkers 2007, Cisco’s premier technology event. Our sales, technical, and management team are from industry-leading companies including Cisco Systems, Juniper Networks, Network General, and Expand Networks. IdeaData’s team of specialists has experience in deploying over 1000 NetFlow Analysis solutions in organizations of all sizes including over 50 Fortune 1000 companies and some of the largest ISP/Telco’s in the world.

Awards & Recognition

IdeaData has been recognized by winning multiple awards for Security and Business Intelligence at the World Congress of IT. Recognized by Cisco as a Technology Developer Partner and a Finalist at the Consensus Software Awards, DigiToll software used in some of the largest networks in the world, and continues to lead the way in providing total network visibility through our world-class flow-based network management solutions.

Cisco – Technology Developer Partner

Cisco TDP IdeaData is a Cisco Technology Developer Partner and Advanced Solutions Partner for CySight (powered by DigiToll.)


WCIT – World Congress of IT

wcit award Winner – Security Solutions DigiToll software was recognized for its unrivaled granularity and its ability to track & trace network traffic over the long-term. The World Congress of IT was held in Adelaide.


WCIT – World Congress of IT

wcit award Winner – Business Software Solutions DigiToll software was recognized for its unrivaled ability to manage network traffic in the enterprise environment network traffic over the long-term. The World Congress of IT was held in Adelaide.


CommsWorld – Telecommunications Software Vendor of the Year Awards

commsworld awardDigiToll was a finalist in the Commsworld Awards for our unique ability to bring flow management solutions to the telecom industry. This ability is realized through DET who is using CySight Telco Edition to manage 1.3 million users and 2600 sites.


iAwards – Australian Information Industry Awards

aiia award DigiToll Software was a finalist in the AIIA iAwards for the category of privacy, recognizing our industry-leading software DigiToll CySight for its ability to enhance the privacy of computer records by actively monitoring access to IT systems.